28 Jun 5 reasons to have live music at your event!
1. Human component
Events don’t exist without music. Music is an art and a link between human beings. It’s indispensable to create the environment and engage the people, regardless of the event kind. However, the source of its existence can be diverse and in recent years, due to technology’s evolution, we have witnessed a digitalization of the musical universe and a consequent affectation on the music quality we hear on a daily basis by the format’s compression. To offset this trend, there’s nothing better than opting for a more human and organic format, and live music makes this possible: human contact, music in its essence and a real relationship between the instrumentalist, the instrument and the listener, originating a set of sensations totally different from what would be provided to us through a playlist.
2. Differentiating environment
Usually, the presence of musicians, whether in a smaller format such as a Duo or in complete bands, has a very positive visual impact. Public attendance at live music events may not be as high as would be desirable, since access to music has been highly facilitated by technology and streaming services. Therefore, when guests are faced with music being performed live by a group of instrumentalists, they are pleasantly surprised, valuing their presence and the way in which access to music is being provided.
3. Customization of musical instrumentation
In addition to being able to search for a specific musical genre or sound, it’s often possible for the client to be part of the selection of the number and instruments that will integrate the band in question. With the exception of specific options that require the presence of certain elements, there is usually the possibility to adjust this according to the number of musicians and the preferred instruments. For example, in musical genres such as Jazz or Bossa Nova, it is very common to choose between saxophone, trumpet, double bass, piano or percussion, and may even incorporate or eliminate the vocal component.
4. Vintage vs technology
Technology has allowed constant access to music – people have gotten used to taking it for granted, almost always giving preference to digital formats and often sacrificing original quality. However, from a sound point of view, music in its real and organic format is much more pure and pleasant to the human ear than music reproduced in digital formats, where there is an exaggerated compression of files in favor of audio players capacity and space availability.
5. Versatility of the elements of the band
Certain events, whether due to the planned activities or the interaction intended to be established with the audience, may require the presence of an MC (Master of Ceremonies), a task that, in situations where a band has been hired, can easily be performed by its vocalist. Depending on the event’s profile and even the person in question, the performance concept may vary from a more formal nature unto the field of humor.